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I meet plenty of people in technology who are one or the other, but rarely both. Both enthusiastic about HDR and knowledgeable. After a brief meet-and-greet, I was shepherded into one of the labs by Mark Turner, vice president of partnership relations and business development, and Josh Limor, director of product development for industry video technology.
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Inside looked much like any office building, perhaps with sturdier (soundproof) doors and far more movie posters and blown-up stills than average. Security checks, valet parking and name badges were all typical in this company town, and offered no surprises for "Jeffery Morrison."
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Technicolor's sharply angled and modern steel-and-glass building occupies the Sunset side of the legendary Sunset Gower Studios. So how can something with standard dynamic range match the incredible pop of HDR? I went to Technicolor's labs in Hollywood facilities to find out. For an example of the latter, just turn your HDTV to a standard-definition channel. 2D movies converted to 3D look worse ( but are likely dying) and upconverted resolutions rarely looks as sharp as true HD or 4K. There are no good examples of converted content that looks remotely as good as the real thing. When I first heard about ITM, I was skeptical. It's a method to convert standard dynamic range content (i.e., pretty much everything) into a pseudo-HDR. That's the issue Technicolor's (ITM) aims to address.
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One issue, however, is that most of those movies and TV shows were mastered for standard dynamic range (SDR) and the narrower color range of HD. From demos we've seen, they have the potential to improve image quality much more than 4K can. Standards to allow wide color and HDR in home video are being developed now. We already have some 4K shows and movies available today, along with 4K TVs to display them. The idea behind all of these methods is to allow video shown on current and future TVs to look more like reality, whether through improved detail and sharpness (called 4K) a broader range of colors that more closely matches what the human eye can perceive (wide color gamut, or WGC), or brighter highlights and darker blacks presented on-screen at the same time (high dynamic range, or HDR). New, higher-fidelity image schemes are beginning to gain traction these days, including 4K, wide color gamut, and high dynamic range. Today's high-definition TV and video can look great, but there's always room for improvement. To talk with an expert about selecting the best high-resolution security camera system for your property, please contact us at by Geoffrey Morrison, content by Technicolor
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